Member Login Member Renewal
Update Member Profile
Membership Directory • Search
• Update Info
Services Directory • Search
• Recommend
LinkedIn for BMG
Marketing Resources
Presentations
Articles
Local Meetings & Events
June 2009 Brown Bag Lunch Program
"Getting Started with a Social Media Strategy"
If the 1990s was the Information Age,
then this is the Age of Conversation.
As social media tools gain more acceptance from a wider audience, marketers
are shifting away from traditional "push" marketing and public
relations tactics in an attempt to reach their customers directly. Prospects
are talking to each other. Your customers are talking to each other. They
expect to be able to talk to you – openly, honestly, and easily.
Don't miss this long-awaited topic.
Invite your colleagues and management
too!
Date: Thursday, June 25, 2009 Time: 12:00 - 1:30 p.m.
(Please note: check-in and networking run from 12:00-12:15,
the panel will begin promptly at 12:15) Location: Quantum Corporation (see directions) Cost: BMG members are Free; Guests are $10 Lunch: An on-site cafeteria is available for lunch. You
can also bring a brown bag lunch. Drinks will be provided.
(If you plan to eat in the cafeteria before the session,
we recommend you come at 11:30; if you're getting food to take into the session,
then come at 11:45)
Join the Boulder Marketing Group and a panel of social media experts
as we discuss how you find, engage in, and ultimately influence these conversations.
Learn what pitfalls you might face, how to gain management approval, and
how to build a strategy that accelerates your growth and customer loyalty.
Our panel includes:
James Clark, Cofounder, Room 214
Doyle Albee, President and New Media Practice
Director, Metzger Associates
Tim Wolters, SVP Business Development, Collective
Intellect
The panel will be moderated by: Marie Rotter, Social Media Strategist
Topics
for discussion will include:
What are the first steps in determining a social media strategy? How
do you decide which technologies to focus on? (i.e. Facebook, YouTube,
Twitter)
How do you energize your audience and keep them active participants
in the communities you are creating?
How do you build management buy-in and obtain budget?
How do you decide
who manages social media?
Social media isn't just a new way to place ads or
a new way to build a media list. It represents a new way of doing business,
and holding a two-way conversation with your customers. It also holds a tremendous
opportunity to grow your brand and establish a grassroots fan base for your
products or services. Whether you are a tech-savvy marketer ready to build
your own social community, or still trying to figure out what "Web 2.0" means,
you will leave this discussion with a clear understanding of the tools
you need to grow your business through online communities.
About our Panelists and Moderator
James Clark
James is a social media evangelist dedicated to ensuring that each customer
and partner of Room 214 is thrilled with the expectations, responsiveness,
execution and success of marketing integration efforts. He plays a lead role
in helping clients rapidly examine and radically improve their online community
and social media tactics. James leverages over a decade of public relations
experience to devise market-leading positions and big-picture strategies.
Background Highlights: As a previous high tech public relations agency owner,
with deep experience in messaging, branding, product launches. James took
his years of experience in PR and shifted his focus over five years ago to
social media applications (blogs, podcasts, Twitter, Facebook, Digg, YouTube,
iPhone Apps) to help clients drive sales, awareness and brand recognition.
James leads the social media efforts for companies that include: Travel Channel,
Microsoft, Qwest and SmartyPig, in addition to authoring the paper The Seven
Deadly Sins of Social Media.
Doyle Albee
Doyle Albee has a varied background in public relations and marketing communications
with experience in a number of industries, including consumer packaged goods,
cable and telecommunications and technology.
After merging his successful public relations practice with Metzger Associates
in 2005, Doyle immediately founded Metzger’s New Media Practice. Through
this area Metzger develops strategy and programs for clients focusing on
the emerging social media sites. Programs have included work with Twitter,
Facebook, blog development and a number of other tools.
Doyle began his career at Coors Brewing Company, where he spent 10 years
in both public relations and marketing capacities. He has also worked with
Sterling-Rice Group, directed global communications for hard disk drive manufacturer
Maxtor and founded and managed his own public relations firm.
Doyle was named to the Denver Business Journal's prestigious "Forty
Under 40" list in 2003 and has won numerous PR and marketing awards,
including a 2003 Magellan Platinum Award from the League of American Communications
Professionals, a Gold Pick Award from the Public Relations Society of America
and a Distinguished Communicator Award from the Colorado Chapter of the International
Association of Business Communicators, among others. He is a frequent speaker,
panelist and journalist source on public relations and new media.
Tim Wolters
Tim is a well-known industry thought leader in the area of using statistical
modeling to extract knowledge from unstructured data sources. His work pioneered
the use of advanced analytical non-linear correlation models in building
business applications. Wolters holds several patents in the areas of Business
Intelligence (BI) and Business Activity Monitoring (BAM). Mr. Wolters has
more than twenty-two years experience in the software technology sector,
working with a variety of start-ups and mid-market companies to invent, architect,
and deliver successful solutions to the marketplace. He attended Kansas University,
specializing in Computing Science. Currently, Tim heads up SVP Business Development
at Collective Intellect in Boulder, Colorado.
Marie Rotter
Marie Rotter has helped businesses generate more leads, sales, and improve
customer experiences through online content strategies since 1996. Marie
began working as a staff photographer and reporter at her town newspaper,
The Mountain Mail in Salida, Colo. at the age of 16. After college, Marie
wrote for the Colorado Daily and the Steamboat Pilot, winning writing awards
from the Colorado Press Association and Colorado Associated Press. Marie
coded and wrote all the copy for her first Web site (now-defunct DalmationStation.com)
in 2005 and has been working in Web strategy every since. She has worked
with start-ups, nonprofits, and fortune 250 companies to target customers'
needs and speak to them in a way that engages and motivates. Currently, Marie
is a consultant, working with organizations such as Xcel Energy, the Rocky
Mountain Clean Tech Open, and others, to expand their brand dominance. Learn
more about Marie Rotter on her Web site, www.marierotter.com.
Location:
Quantum Corporation
4001 Discovery Drive
Boulder, CO 80303 Map
Parking:
Quantum is located in a building that also offices Rally Software and Oracle.
Parking is limited in the front of the building, so you will probably need
to park in the lot to the right of the building. Enter through the main
door in the front, facing west. From there BMG signs will be posted to
direct you to the meeting room.
